OOPSEE — a Zürich studio for ideas that have to look right.

We work where concept meets image: campaigns, editorial and visual content. Art direction, design and photography sit in one team, so nothing gets lost between the idea and the final shot.

Behind us: advertising and brand agencies in Berlin, Stuttgart and Moscow, and fashion image-making in Milan and Paris.

Based in Zürich

I come up with the idea. After years in advertising and brand studios, I work with businesses to define what they want to say — and turn it into a concept that sticks.


Along the way: Prada, Porsche, DHL, Gabor, concepts, campaigns & art direction.

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I make it look right — and I shoot it too. I build the visual side of a brand and keep it consistent everywhere it shows up, from campaign to feed.


Along the way: art direction, photography, graphic design. Shot Paris & Milan Fashion Week.


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